SMART @ SEA

Smart @ Sea is a festival held at the boulevard in Scheveningen and is about smart technologies and innovations. They host a ‘Living Lab’ on location where all kinds of new technologies are being tested. To make people aware of these tests and innovations, and to start a debate about new technologies, they asked if we could make a design for a big mural within this theme.

For this project I’ve teamed up with artist duo’s SOGO show and Studio Zepa. All the neon typography and icons are done by me, I’ve coordinated the whole design and executions as well.

The size of the mural is more than 100 meters wide. A part of the iconic ‘Pier of Scheveningen’ is also a part of the full mural.

Clients: Gemeente Den Haag / Provincie Zuid-Holland
Together with artists @sogoshow and @studiozepa
Special thanks to Ferry Taal

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